The goal of this assignment is to make a business case report, which is essentially a recommendation
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- The goal of this assignment is to make a business case report, which is essentially a recommendation report addressing a particular situation.
- This is probably your most important assignment in the course, as it is part of the College of Business' Written Communication learning outcomes and plays a role in your program's assessment and accreditation.
- The rhetorical context of this assignment is built around the case, "Lululemon: A Sheer Debacle in Risk Management," by D. Larcker, S. Larcker, and B. Tayan (2014). Link: cgri-closer-look-41-lululemon.pdf (stanford.edu)
- You will write from the perspective of a consultant hired by the board of Lululemon to address the public relations and customer concerns presented in the case cited above.
- As a consultant, you will consider the facts and issues of the case through an analysis to arrive at possible courses of action. Additionally, your report must arrive at your definitive recommendation(s) and should be addressed to the Board and CEO [Note: this is your audience].
- Report Format: Your report shall consist of five headings: 1) Executive Summary, 2) Introduction, 3) Analysis, 4) Possible Courses of Action, and 5) Recommendation(s). These are to be used as headers for the separate sections.
- 1. Executive Summary: This section should highlight the main points of your report, including a brief summary of your analysis, specific possible courses of action presented, and your recommendation(s) This is not a summary of the case. This should be the last section written but also the first section presented in your report. You should understand that certain members of your audience may only read the Executive Summary. 1 This should be written separately from the other sections. This should be single-spaced and should be a minimum of half a page and a maximum of one page.
- 2. Introduction: In this section, you should offer a brief summary of the case. Remember, you are writing to the board and CEO who are already familiar with the details of the case. You must include a purpose statement that clearly identifies and directly states why the report is being written. A generic example: The purpose of this report is to identify the issue, present facts, consider courses of action, and make a recommendation. Customize this example so that your own purpose statement is specific to the actual case for this assignment.
- 3. Analysis: This section should contain your commentary on and synthesis of the facts and relevant information associated with the case. This is not a summary or retelling of the case but a critical assessment of the case. You may use examples from the case as evidence to support your analysis. Use your analysis in the next section to form the basis for the courses of action you identify.
- 4. Possible Courses of Action: In this section, present at least three possible courses of action the Board and/or CEO should consider in order to address the key issues of the case. Remember, these choices must make sense in light of your analysis in the preceding section. You must assess some specific pros and cons of each of your identified courses of action.
- 5. Recommendation(s): In this section, you will clearly identify, justify, and support your definitive recommendation(s) to the Board and CEO. Your recommendation(s) shall be drawn from the options presented in the previous section (i.e., Possible Courses of Action) and must address any cons you identified with this course of action in the previous section. The goal of this section is to persuade the CEO and Board to adopt your recommendation(s).
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