The goal of Uber's expansion is to increase the size of its network to the point where it produces a liquidity network effect. The greater the number of drivers that are available, the shorter the wait periods and the lower the pricing, which in turn brings in more customers and boosts the revenues of the drivers. Uber's growth strategy centered on making the service more convenient for its customers and become the dominant player in the transportation industry. Taking a close look at, what were the resources or capabilities the company used to implement its strategy?

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Uber employed a combination of resources and capabilities to implement its growth strategy and become the dominant player in the transportation industry Here are key elements that contributed to Ubers ... View the full answer