The growth of corporate sponsorships and the branding of sports have been dramatic over the past four decades. This is related to the desire of corporate representatives to establish ideological outposts in the minds of people worldwide. This is why Coca-Cola®, McDonald’s®, and General Motors® have spent billions of dollars to sponsor the Olympics and other sports around the world.

First, define ideological outposts and provide an example of how they promote the interests of corporations. Then, describe how corporations use sports to establish them. Next, take a stand either for or against corporate branding in sports. Provide a reason to support your position and discuss how you see the future of corporate branding.

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