The higher management has requested the marketing manager to prepare  a marketing communications program for a hotel. Your answer should include: a brief marketing communications plan; the different marketing communications strategies you intend to use; the possible barriers you may face in their implementation and how they can be overcome.

Answer rating: 100% (QA)

Marketing Communications Plan for a Hotel Objective To increase occupancy rates and revenue for the hotel by 20 within the next year through effective marketing communications strategies Target Audien... View the full answer