The impact of social media marketing on brand loyalty 
Question -
a) Provide 3 Independent Variable  & 1 Dependent variable 
b) Provide each variable 5 question 

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Social media is defined by Safko and Brake (2009, s.6) as "actions, practises, and behaviours among groups of individuals that congregate online to exchange information, knowledge, and views utilising conversational media." According to Robinson (2007), social media are communication technologies that feature Web 2.0 characteristics, such as being participatory. collaborative, knowledge sharing, and user-empowering. Social media marketing, as an efficient use of time and money, provides organisations with improved communication channels with customers in order to establish brand loyalty beyond conventional techniques (Jackson, 2011; Akhtar, 2011). According to an Info-graphics research, at least half of Twitter and Facebook users believe they are more inclined to speak about, suggest, or buy a firm's goods after engaging with the brand on social media (Jackson, 2011). Businesses can use social media to promote products and services, provide instant support, and/or build an online community of brand enthusiasts by using social networking sites, content communities, virtual worlds, blogs, microblogging sites, online gaming sites, social bookmarking, news sites, forums, and more (Zarella. 2010; Kaplan and Haenlein, 2009; Weinberg,2009). Furthermore, social media allows customers to exchange information about product and service businesses with their peers (Stileman. 2009; Mangold and Foulds, 2009). These peer interactions give firms with another low-cost option to raise brand awareness. brand identification and recall, and brand loyalty (Gunelius. 2011). Thus, social media may be considered to assist businesses establish brand loyalty via networking, dialogue, and community building (McKee, 2010). Social media is defined by Safko and Brake (2009, s.6) as "actions, practises, and behaviours among groups of individuals that congregate online to exchange information, knowledge, and views utilising conversational media." According to Robinson (2007), social media are communication technologies that feature Web 2.0 characteristics, such as being participatory. collaborative, knowledge sharing, and user-empowering. Social media marketing, as an efficient use of time and money, provides organisations with improved communication channels with customers in order to establish brand loyalty beyond conventional techniques (Jackson, 2011; Akhtar, 2011). According to an Info-graphics research, at least half of Twitter and Facebook users believe they are more inclined to speak about, suggest, or buy a firm's goods after engaging with the brand on social media (Jackson, 2011). Businesses can use social media to promote products and services, provide instant support, and/or build an online community of brand enthusiasts by using social networking sites, content communities, virtual worlds, blogs, microblogging sites, online gaming sites, social bookmarking, news sites, forums, and more (Zarella. 2010; Kaplan and Haenlein, 2009; Weinberg,2009). Furthermore, social media allows customers to exchange information about product and service businesses with their peers (Stileman. 2009; Mangold and Foulds, 2009). These peer interactions give firms with another low-cost option to raise brand awareness. brand identification and recall, and brand loyalty (Gunelius. 2011). Thus, social media may be considered to assist businesses establish brand loyalty via networking, dialogue, and community building (McKee, 2010).

Answer rating: 100% (QA)

ANSWER a Independent Variables 1 Frequency of Social Media Engagement How often do you engage with brands on social media platforms 2 Relevance of Soc... View the full answer