The International Airlines group (IAG), the parent company of carriers like British Airways and Iberia, on the back of its effective strategic leadership has dominated its sector in the last two decades. However, its major international routes have all but collapsed and the company has experienced almost zero growth in the last six months as a result of the Covid-19 pandemic. The writing is on the wall that the good times may be over. You have been hired as a strategist to advise the IAG Management. What would be your recommended grand strategies to deal with the situation? Justify your recommendations

Answer rating: 100% (QA)

Without a doubt the commercial airline sector has not escaped the serious consequences motivated by the cancellation of flights due to the Covid 19 pandemic Attention is now beginning to focus on the ... View the full answer