The International Lodging Merger  Role of AAA Hotels Executive Committee, discuss the major negotiation point between the two hotels and how to gain a result from the AAA Hotels point of view. How to negotiate with Lambert about all the points? What are the priorities of AAA hotels in the negotiation? What will be the key things that might ensure success in the negotiation? How would you start the negotiation and how to find out Lambert's key issues?

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International Lodging Merger AAA Hotels Perspective Major Negotiation Points Brand Identity AAA wants to maintain its brand identity while gaining access to Lamberts luxury market and international re... View the full answer