The internet puts small businesses on the same footing as large organisations by providing and inexpensive...
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The internet puts small businesses on the same footing as large organisations by providing and inexpensive platform for interacting with customers and selling products and services. With their global reach, social networking sites are a good example of how the internet can level the playing field. Here are five ways that small businesses can take advantage of these sites. Creating local social networks- Small businesses can use sites such as yelp (www.yelp.com), which help people find local restaurants, dentists, hairstylists, mechanics and so on. People also use these sites to find out about upcoming events, take advantage of special offers, and talk to other customers. Creating a blog or social hub- This allows small businesses to keep customers engaged by creating useful content such as how-to-do lists or industry insights. Using twitter- This allows small businesses to connect with their consumers in real time. Creating a Facebook fan page- This allows small businesses to visualize and build a community that can be customized by adding maps, coupons and so forth. Using a custom wiki- A wiki can be used as a public forum that alerts customers to problems and concerns related to the company's products and services and resolves issues or answers questions to keep customers engaged. 1. 2. 3. 4. How does the Internet put small businesses on the same footing as large organisation? (2.5 marks). What are two ways social networking sites such as Twitter can help a small business? (2.5 marks). How can a site such as Yelp help small businesses? (2.5 marks). Explain the disadvantages of Twitter (2.5 marks). The internet puts small businesses on the same footing as large organisations by providing and inexpensive platform for interacting with customers and selling products and services. With their global reach, social networking sites are a good example of how the internet can level the playing field. Here are five ways that small businesses can take advantage of these sites. Creating local social networks- Small businesses can use sites such as yelp (www.yelp.com), which help people find local restaurants, dentists, hairstylists, mechanics and so on. People also use these sites to find out about upcoming events, take advantage of special offers, and talk to other customers. Creating a blog or social hub- This allows small businesses to keep customers engaged by creating useful content such as how-to-do lists or industry insights. Using twitter- This allows small businesses to connect with their consumers in real time. Creating a Facebook fan page- This allows small businesses to visualize and build a community that can be customized by adding maps, coupons and so forth. Using a custom wiki- A wiki can be used as a public forum that alerts customers to problems and concerns related to the company's products and services and resolves issues or answers questions to keep customers engaged. 1. 2. 3. 4. How does the Internet put small businesses on the same footing as large organisation? (2.5 marks). What are two ways social networking sites such as Twitter can help a small business? (2.5 marks). How can a site such as Yelp help small businesses? (2.5 marks). Explain the disadvantages of Twitter (2.5 marks).
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Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
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