The main issue of the case TNA Sdn. Bhd., a late entrant into the low-tech apparel industry,
Question:
The main issue of the case TNA Sdn. Bhd., a late entrant into the low-tech apparel industry, can survive locally and succeed internationally in the Indonesian market. TNA faces various challenges, including competition from other brands, pressures to cater to local preferences, weak intellectual property protection, and bureaucratic hurdles related to business licenses and import permits. The case raises the question of whether TNA can maintain its success, overcome these challenges, and achieve profitability in the Indonesian market while expanding its international presence.
Based on the facts presented in the case, what do you think are the relevant external and internal factors? What do you think is the stakeholder's direction (vision, mission, objective/s)?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr