The main reason that intangible assets are undervalued in firms' balance sheet is: Group of answer choices They are valued at cost rather than their market value Their strategic significance is under-rated by chief financial officers They are seldom the basis for sustainable comparative advantage In an increasingly digital world, the main intangible assetstechnologies and brandsare becoming increasing obsolescent

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The main reason that intangible asset... View the full answer