The marketing environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. There are two (2) forces which are microenvironment and macroenvironment forces.

Discuss and provide examples (with pictures) for each of the macroenvironment forces below:

1. Demographic environment (baby boomers, generation X, generation Y, and Generation Z)

2. Technological environment

3. Natural environment

Answer rating: 100% (QA)

Demographic Environment The demographic environment consists of the populations characteristics such as age gender ethnicity income education and family size Understanding the demographic environment ... View the full answer