The marketing manager of a small private university is considering launching a first-of-its-kind advertising campaign to increase
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Question:
The marketing manager of a small private university is considering launching a first-of-its-kind advertising campaign to increase student enrollment. He preferred a mix of television, radio and print advertisements; But recently, she read an article about the growing importance of inbound marketing. He contacted you for advice on the relative merits of outbound marketing versus inbound marketing.
What would you say to him?
Can you give any advice on what he should do for his campaign?
Related Book For
Spreadsheet Modeling & Decision Analysis A Practical Introduction to Management Science
ISBN: 978-0324656633
5th edition
Authors: Cliff T. Ragsdale
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