The Marketing Message of Disney Yourclient was persuaded that your new segment is a promising one

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Question:

The Marketing Message of Disney

Yourclient was persuaded that your new segment is a promising one to approach.The client hasrequested your firm to make a single message that can reflect your client's brandvalue propositionandpositioning.This message muchreach consumers to make awareness and generate need with those potentialcustomers.

Define the Segment of Disney +

II.The Marketing CommunicationTools

Choose the tools.You have determined the message.Now,you'll considerthe marketing communication mix.Whatarethe best marketing communicationsor promotional toolsfor this message?

Consider the promotion tools described in the "Tools of Promotion" learning resource. Begin by identifying for yourself which ones are not appropriate and why. Present two tools you recommend for communicating this message to this target segment. Choose at least two different tools described in the "Tools of Promotion" learning resource. Your choices must reflectthecharacteristics ofyour target segment.

For the two promotional tools you recommended in this section, add additional detail. For example, if "events and experiences" was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.

III.Recommendations(Summary and Conclusion)

The right message and medium for the segment.What is themessage and the medium you recommend to reach this new target consumer segment?

The segment:Summarizethenewsegment you created.You are reminding the client of the goal.

The message:Present the message appropriate for the segment.Use wordsand/or images.

The promotion tool:Present at least two different promotional tools from the major modes of communication, along with an example for each.

How to integrate the marketing communications?Makesome specificrecommendationsfor your client to best integrate the message and the marketing communications you have recommended.