The metropolitan Tulsa Chamber of Commerce rec- ognized that there was a critical gap between the...

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The metropolitan Tulsa Chamber of Commerce rec- ognized that there was a critical gap between the avail- ability of timely information about the central business district (CBD) and the need for this information for investment decision making, commercial marketing efforts, and the contin- ued pursuit of the goal of downtown revitalization. The Chamber of Commerce undertook four separate research projects to gather information about the CBD. One project was a physical inventory of the existing downtown commercial base. The objectives of the study were to determine what types of establishments were operat- ing in the CBD and the number of vacancies there and to gener- ally profile the commercial geography of the CBD. The researchers found that the central business district was based on the U.S. Bureau of the Census classification scheme. The CBD was identified as the area encompassed by the inner dispersal loop (a system of express- ways), which corresponded identically with census tract 25 (see Case Exhibit 8.2-1). A team of ten pedestrian fieldworkers covered each block in the inner dispersal loop. The fieldworkers used the observation form in Case Exhibit 8.2-2 to record the company name, address, primary business activity, estimated frontage, and other relevant information about each building site or office. Fieldworkers recorded Standard Industrial Classification (SIC) codes for retailers. SIC codes for all other establishments were recorded by research assistants after the data were collected. All the data were identified by census block. Questions 1. Evaluate this research design. 2. What changes, if any, would you make in the observation form? 3. What problems would you expect in the data collection stage? What techniques would you use to analyze the data? 4. Source: Cengage Learning 2013. The metropolitan Tulsa Chamber of Commerce rec- ognized that there was a critical gap between the avail- ability of timely information about the central business district (CBD) and the need for this information for investment decision making, commercial marketing efforts, and the contin- ued pursuit of the goal of downtown revitalization. The Chamber of Commerce undertook four separate research projects to gather information about the CBD. One project was a physical inventory of the existing downtown commercial base. The objectives of the study were to determine what types of establishments were operat- ing in the CBD and the number of vacancies there and to gener- ally profile the commercial geography of the CBD. The researchers found that the central business district was based on the U.S. Bureau of the Census classification scheme. The CBD was identified as the area encompassed by the inner dispersal loop (a system of express- ways), which corresponded identically with census tract 25 (see Case Exhibit 8.2-1). A team of ten pedestrian fieldworkers covered each block in the inner dispersal loop. The fieldworkers used the observation form in Case Exhibit 8.2-2 to record the company name, address, primary business activity, estimated frontage, and other relevant information about each building site or office. Fieldworkers recorded Standard Industrial Classification (SIC) codes for retailers. SIC codes for all other establishments were recorded by research assistants after the data were collected. All the data were identified by census block. Questions 1. Evaluate this research design. 2. What changes, if any, would you make in the observation form? 3. What problems would you expect in the data collection stage? What techniques would you use to analyze the data? 4. Source: Cengage Learning 2013.

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The research design described appears to be a form of field research specifically observation resear... View the full answer