The Model T Ford was an automobile conceived by Henry Ford and build by the Ford Motor company from 1908 until 1927. The Model T Ford was so popular and the demand for it so high, that Henry Ford needed to re-engineer his ideas about mass production to meet the demand for it. In 1913, he made the decision to introduce a moving assembly line, which worked so well that the company doubled its output with the same number of workers. The downside of the decision was an increase in staff turnover - autoworkers had no motivation any more - their jobs were now narrowly defined, repetitive and physically demanding, causing them to resign. In 1914, Henry Ford made another important decision - he announced that the company would double the salary of the autoworkers, as a means of reducing its staff turnover. Within a year after this decision, annual staff turnover reduced substantially and between 1910 and 1919, the price of the Model T was reduced from $800 to $350. These decisions lead to the fact that Henry Ford became the world's greatest auto maker and made himself a billionaire. The Ford Motor Company produced over 2 million units per year and the Model T became affordable to the company's own factory workers and the general public.

 

 

Question:

After the introduction of a moving assembly line in 1913, the Ford Motor company doubled its output with the same number of employees. This decision led to autoworkers becoming demotivated. 

Explain the alternative that the company could use to design jobs that motivate the autoworkers. Apply your answer to the Ford Motor company.