The more information an organization can acquire the better their prospects for sound, strategic decision-making. discusses research approaches that an organization may employ as a means of gathering useful information. It is also noted in the text that the first step of any research project is to identify the research question (or research objectives) to be addressed. Take a moment to reflect upon your chosen service organization. First, identify what would be a question that would be helpful for this organization to have greater insight into. It could be something as simple as "In what areas are we underperforming?" Next, recommend a research strategy that would assist in gathering data to address the research question. In addition to outlining the steps in the process, prospective data collection methods should be presented. The exhibit in the text highlighting the major data collection methods may be a good reference for you in this task

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Chosen Service Organization A software development company Research Question What are the key factors influencing customer satisfaction with our softw... View the full answer