The package holiday business has mushroomed in the past 10-15 years. Travel agents and brochures abound in
Question:
The package holiday business has mushroomed in the past 10-15 years. Travel agents and brochures abound in profusion. However, by and large, one has to make use of the packages that are provided and does not have a great deal of scope to travel exactly where one wants and to stay at specific hotels that one would like. For example, if one wants to spend two or three days in a certain part of Geneva, in a certain class of hotel, then unless one has a very helpful travel agent one may experience some difficulty in obtaining exactly what one wants.
Flights would seem easy enough to obtain, but finding a hotel that meets one's exact requirements is an altogether more difficult business. Even when one is looking for a package holiday, the job is not always that simple. Take for example the holiday couple who wanted to travel from Manchester to Santiago (Spain) and stay at one of the most famous hotels in that city. The couple wanted to travel in June but were unable to get flights for the dates they wanted or to stay at the hotel they had chosen.
Questions 1 How might the travel agents improve the kind of service they offer to the non-business traveler?
Question 2 Can you think of other kinds of service organization that might consider diversification/vertical integration?
Question 3 What would be the benefits of doing so to such organizations?
Intermediate Accounting Volume 2
ISBN: 9781260881240
8th Edition
Authors: Thomas H. Beechy, Joan E. Conrod, Elizabeth Farrell, Ingrid McLeod-Dick, Kayla Tomulka, Romi-Lee Sevel