The PharmaSim case presents an overview of the over-the-counter cold medicine market from the perspective of the
Question:
The PharmaSim case presents an overview of the over-the-counter cold medicine market from the perspective of the management team at Allstar Brands. The case is where much of the qualitative information about the industry is located.
• Company: What are our goals, and what measures will be used to determine if we are on track? What strengths and weaknesses do we see in our brand and organization?
• Customers: What underlying needs are we trying to satisfy? What benefits do customers seek? Are there any trends / changes in these needs that we especially need to consider?
• Competitors: Who do we see as our primary competitor(s)? What do we expect them to do, and how do we defend against those moves?
• Collaborators: Who helps us create and deliver value? How do we motivate them to help us achieve our goals?
• Context: What environmental factors provide opportunities or limit our options?
Expert Answer:
1 The companys goal of course is to become the market leader in over the counter cold medicine The ... View the full answer
