The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837....

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The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837. It specializes in a wide range of personal health, and personal care and hygiene products; these products are organized into several categories including Dishwashing (e.g. Ivory and Joy); Hair Care (e.g. Head & Shoulders, Pantene and Vidal Sassoon); Health Care (e.g. Crest toothpaste); Laundry Detergents (e.g. Ariel and Tide) and Skin Care (Olay and Ivory). The Procter & Gamble Company's organizational structure is primarily based on the company's product portfolio. This corporate structure also addresses P&G's business needs based on organizational function and consumer goods market geography. The Procter & Gamble Company has a product-type divisional organizational structure. The main structural characteristic in this case is the set of product-type divisions that influence P&G's managerial decisions and internal business processes. (a) The Procter & Gamble Company has a Product/Brand Management organizational structure. Elaborate and explain THREE characteristics of this type of organizational structure. (3 marks) (b) Product or Brand Manager is the key post under the Product/Brand organizational structure. Give THREE tasks that they might perform. (3 marks) (c) Identify and explain THREE advantages and FOUR (14 marks) disadvantages of Product/Brand Management Organization. (Total 20 marks) The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837. It specializes in a wide range of personal health, and personal care and hygiene products; these products are organized into several categories including Dishwashing (e.g. Ivory and Joy); Hair Care (e.g. Head & Shoulders, Pantene and Vidal Sassoon); Health Care (e.g. Crest toothpaste); Laundry Detergents (e.g. Ariel and Tide) and Skin Care (Olay and Ivory). The Procter & Gamble Company's organizational structure is primarily based on the company's product portfolio. This corporate structure also addresses P&G's business needs based on organizational function and consumer goods market geography. The Procter & Gamble Company has a product-type divisional organizational structure. The main structural characteristic in this case is the set of product-type divisions that influence P&G's managerial decisions and internal business processes. (a) The Procter & Gamble Company has a Product/Brand Management organizational structure. Elaborate and explain THREE characteristics of this type of organizational structure. (3 marks) (b) Product or Brand Manager is the key post under the Product/Brand organizational structure. Give THREE tasks that they might perform. (3 marks) (c) Identify and explain THREE advantages and FOUR (14 marks) disadvantages of Product/Brand Management Organization. (Total 20 marks)