The Product based P for the implementation of your marketing. Services are the Product that is intangible
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The Product based "P" for the implementation of your marketing. Services are the "Product" that is intangible and what does the Pricing -P stands and the Pricing Methods in the Four Ps.
Related Book For
Advanced Financial Accounting
ISBN: 978-0137030385
6th edition
Authors: Thomas Beechy, Umashanker Trivedi, Kenneth MacAulay
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