The purpose of a project assignment is to give you, the student, the opportunity to expand knowledge
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Question:
The purpose of a project assignment is to give you, the student, the opportunity to expand knowledge on a specific area, apply general concepts to specific situations, and develop some business writing skills. For this project you will develop, structure and present a MARKETINGEXECUTIVE PLAN by following a six-step process:
1.Identification of a company or business to be evaluated in the Marketing Plan(Proposal)
2.Situation Analysis or 5Cs
3.Market analysis and strategies or STP
4.Tactical plans or 4Ps
5.Spending Time and Money
6.Conclusions
Related Book For
Data Modeling and Database Design
ISBN: 978-1285085258
2nd edition
Authors: Narayan S. Umanath, Richard W. Scammel
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