The purpose of the following project is to provide the student(s) the opportunity of applying all of the course material into a professional Brand Plan.

The project involves the creation of an original brand, meaning that the name, logo, slogan etc. must be developed and designed by you. The project does not require the in-depth development of a product, but it is implied that a product or service would represent the newly-created brand.

The brand must be created and proposed based on the content learned from the course. The choice of fonts, colors, size, designs, styles, slogans, themes, ‘personalities’ attributed to the brand, and promotional materials, must reflect the psychological and behavioral content of the course.

You must create at least three (3) original promotional materials for their respective brand. This includes print-advertisements, video commercials, (mock) websites, social media content, bill-boards designs, merchandise, store displays… etc.

You are encouraged to use Photoshop and any other photo or video editing software on your smartphones, tablets, or computers.

‘’’’’’’’’’’’—————-Energy drink  is my company

1. Executive Summary

• One page summary of the entire plan

2. Energy drink Brand Description

3. Situation Analysis

• SWOT

• Happening Now

• Could happen

4. Brand Focus (Key Issues)

• Brand Vision

• Current competitive position

• Target markets

• Connection of consumer to your brand

• Points of difference

• Core strength

• Positioning

5. Brand Program

• Brand strategy

• Current brand love curve position

• Growth strategy

• Investment/resources focus strategy

• Defensive strategy

6. Execution

• Bonding brand to consumers

• Brand budget

• Goals

• Calendar of activity

• Project work plans

7. Evaluation and Control

• Plan to evaluate and control the strategies

Answer rating: 100% (QA)

introduction Energy drink is a type of drink containing stimulant compounds usually caffeine which is marketed as providing mental and physical stimulation They may or may not be carbonated and may al... View the full answer