The restaurant We Got Veggies, Burgers, and Veggie Burgers wants to advertise its upcoming new menu...

 

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The restaurant We Got Veggies, Burgers, and Veggie Burgers wants to advertise its upcoming new menu items. Advertising avenues include television, radio, and newspaper. The number of audience members reached and the cost for each type of advertising is shown below: Television Audience size per ad Cost per ad 100,000 Radio 18,000 $2000 $300 Newspaper 40,000 $600 Furthermore, contractual obligations limit the maximum number of TV ads allowed to 10, the maximum number of radio ads to 20, and the maximum number of newspaper ads to 10. Lastly, to ensure a balanced use of advertising media, radio must not exceed 50% of the total number of ads. Television should account for at least 10% of the total number of ads. If the promotional budget is $18,200, formulate a linear program that can be used to determine how many ads should be run on each outlet to maximize total audience contact. (a) Formulate the objective function (b) Formulate the constraints The restaurant We Got Veggies, Burgers, and Veggie Burgers wants to advertise its upcoming new menu items. Advertising avenues include television, radio, and newspaper. The number of audience members reached and the cost for each type of advertising is shown below: Television Audience size per ad Cost per ad 100,000 Radio 18,000 $2000 $300 Newspaper 40,000 $600 Furthermore, contractual obligations limit the maximum number of TV ads allowed to 10, the maximum number of radio ads to 20, and the maximum number of newspaper ads to 10. Lastly, to ensure a balanced use of advertising media, radio must not exceed 50% of the total number of ads. Television should account for at least 10% of the total number of ads. If the promotional budget is $18,200, formulate a linear program that can be used to determine how many ads should be run on each outlet to maximize total audience contact. (a) Formulate the objective function (b) Formulate the constraints

Answer rating: 100% (QA)

a Objective Function The objective is to maximize the total audience contact or reach This can be re... View the full answer