Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as...

  

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Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement, textiles, apparel, and industrial chemicals. After a thorough review of various capital prolects undertaken in the last five Years, the executive committee of Amalgamated Enterprises felt that the quality of market and demand analysis of most of the prolects was somewhat patchy. As a marketing analyst, You have been invited by Abhilit Ghosh, the managing director of Amalgamated Enterprises, to do a seminar on market and demand analysis for the business heads of the company. Among other things, he wants you to address the following issues. 1. How should one evaluate secondary information? 2. Discuss the steps in a sample survey. 3. Briefly describe the various methods of demand forecasting. 4. The sales of a certain product during a 15 year period have been as follows: Market and Demand Analysis Period Sales Period Sales Period Sales 2,050 2,950 3,500 4,050 1 1,000 6 11 1,150 7 1,900 12 3 1,320 8. 2,400 2,650 3,040 13 4 1,600 1,750 9. 14 4,250 10 15 4,600 (i) Find the least sauares regression line for the data given. (ii) For the data given in this problem, assume that the forecast for period 11 was 3,250. If it is equal to 0.4, derive the forecasts for the periods 12 to 15, using the exponential smoothing period. (iii) For the data given in this problem, set n eaual to 4 and develop forecasts for the periods 12 to 15, using the moving averages method. 5. (1) What is income elasticity of demand? How is it measured? (ii) What is price elasticity of demand? How is it measured? 6. What are the sources of uncertainties in demand? What can be done to cope with these uncertainties? Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement, textiles, apparel, and industrial chemicals. After a thorough review of various capital prolects undertaken in the last five Years, the executive committee of Amalgamated Enterprises felt that the quality of market and demand analysis of most of the prolects was somewhat patchy. As a marketing analyst, You have been invited by Abhilit Ghosh, the managing director of Amalgamated Enterprises, to do a seminar on market and demand analysis for the business heads of the company. Among other things, he wants you to address the following issues. 1. How should one evaluate secondary information? 2. Discuss the steps in a sample survey. 3. Briefly describe the various methods of demand forecasting. 4. The sales of a certain product during a 15 year period have been as follows: Market and Demand Analysis Period Sales Period Sales Period Sales 2,050 2,950 3,500 4,050 1 1,000 6 11 1,150 7 1,900 12 3 1,320 8. 2,400 2,650 3,040 13 4 1,600 1,750 9. 14 4,250 10 15 4,600 (i) Find the least sauares regression line for the data given. (ii) For the data given in this problem, assume that the forecast for period 11 was 3,250. If it is equal to 0.4, derive the forecasts for the periods 12 to 15, using the exponential smoothing period. (iii) For the data given in this problem, set n eaual to 4 and develop forecasts for the periods 12 to 15, using the moving averages method. 5. (1) What is income elasticity of demand? How is it measured? (ii) What is price elasticity of demand? How is it measured? 6. What are the sources of uncertainties in demand? What can be done to cope with these uncertainties?

Answer rating: 100% (QA)

1 Secondary information should be evaluated based on the following aWho was the one who collected data bThe type of data that was collected cthe metho... View the full answer