The shopping mall has been an important part of the US retailing landscape for decades. The importance
Question:
The shopping mall has been an important part of the US retailing landscape for decades. The importance of malls in American culture is also illustrated by the number of movies and TV shows that fully or in part, take place in malls. However, the number of malls has been in steady decline for a couple of decades and many malls are now left deserted. This has negative effects on retailers that depend on busy malls to gain customers. Not all malls are in decline though. There are also some that have been able to adapt to changing consumer preferences, for example by adding new types of services. Describe and evaluate one of your favorite malls. Provide a link to the mall's website. What are the mall's anchor stores and what services does the mall provide? If you think the mall is struggling, please explain why and suggest an idea for what could be done to turn it around. If you think the mall you describe is successful, explain what you think other malls can learn from this particular mall. Please provide more resources if you used it
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr