The store manager of a local independent grocery store thought customers might stay in the store longer
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Question:
The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-listen to music were played over the store’s intercom system. After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers’ behaviors. What would your hypothesis be if the dependent variable was likelihood for the customer to recommend the grocery store experience to a friend?
Related Book For
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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