The technologies and methods used to measure audiences and identify their predispositions have usually been developed and
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Question:
The technologies and methods used to measure audiences and identify their predispositions have usually been developed and administered by
- A. media firms (e.g., television networks like ABC)
- B. audience members themselves
- C. third-party companies (e.g., Nielsen)
- D. advertisers (e.g., Texaco)
Related Book For
Statistics Principles And Methods
ISBN: 9781119497110
8th Edition
Authors: Richard A. Johnson, Gouri K. Bhattacharyya
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