The term intermediaries can refer to a large number of _______, _________, and ________ that exist as
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Question:
The term intermediaries can refer to a large number of _______, _________, and ________ that exist as links between producers and ultimate consumers or business passengers who are the airline’s customers.
a. | Firms, platforms, and networks | |
b. | Terminals, ramps, and parking | |
c. | Distribution, agent, and retailer | |
d. | none of these answers are correct |
Indirect channels of distribution include
a. | Travel Management Companies | |
b. | Global Distribution System | |
c. | Online Travel Agency | |
d. | all of these are correct |
The 5 I's of airlines services include:
a. | Intangibility, Inconsistency, Inseparability, Involvement, and Inventory perishability | |
b. | Income, Intangibility, Insurance, Integration and Involvement | |
c. | None of these are correct | |
d. | All of these are correct |
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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