The term value can be unclear and can have a different meaning to consumers than to business

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The term "value" can be unclear and can have a different meaning to consumers than to business owners. In terms of marketing approaches, what is the meaning of the term, why is it significant and important.

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Managing in a Global Economy Demystifying International Macroeconomics

ISBN: 978-1285055428

2nd edition

Authors: John E. Marthinsen

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Posted Date: Mar 02, 2024 04:25 AM

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The term value can be unclear and can have a different meaning to consumers than to business

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In the context of marketing the term value refers to the perceived benefits that customers receive from a product or service in relation to its cost It encompasses the overall worth utility and satisf... View the full answer

Managing in a Global Economy Demystifying International Macroeconomics

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