The topic for this final assignment is "Global marketing research and global business" 3. Problem - The purpose of this exploratory review is to answer the question: "How can global businesses benefit from global marketing research?"

Answer the following-

1)What is global marketing research?

2)What are the types of global marketing research?

3)How is global marketing research designed, implemented and monitored?

4)How technology is used in global marketing research?

5)How marketing research helps to improve global marketing management?

6)The research should include specific examples and real business cases to describe, support or explain the assignment's content.

Answer rating: 100% (QA)

Global marketing research refers to the process of gathering and analyzing data about target markets consumers and competitors on a global scale It involves conducting research in multiple countries o... View the full answer