The use of _ _ _ _ _ _ _ allows an organization to target its product,
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The use of allows an organization to target its product, service, or idea only to specific groups of consumers rather than to everybodyeven if it means that other consumers who don't belong to this target market aren't attracted to it
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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