The value proposition, describes the value the meal planning app provides the customer.  It is the value they perceive, the value have positioned with them through the marketing mix.

The value proposition connects the customer's problem/need to the value of the meal planning app. It differentiates the provider of meal planning app from the value.

-The value proposition presents the benefit offering the customer.

-An explanation of what offer and why

-The benefits and/or features of meals planning app

Make a graphic that presents the three elements of the value proposition of topic meal app.

Next, explain the graphic in detail.  Do not leave the interpretation of the graphic to the reader to discern.  Always explain the takeaways want the reader to comprehend.