The VP of Marketing of a large store finds sales declining inspite of increase in dollars spent
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Question:
The VP of Marketing of a large store finds sales declining inspite of increase in dollars spent on advertising and promotion. As market research professionals what would your advice be to him/her?
Expert Answer:
As market research professionals here is the advice we would provide to the VP of Marketing regarding the declining sales despite increased spending on advertising and promotion 1 Conduct a Market Res... View the full answer
Related Book For 
Business Statistics For Contemporary Decision Making
ISBN: 978-1118749647
8th edition
Authors: Black Ken
Posted Date:
