The VP of Marketing reviews the target market's profile with you:

"Our current target market is consumers who want to eat healthy and live an active lifestyle. We are focusing on consumers ages $18-34.$ In their limited free time, this market enjoys going to the gym, spending time outdoors, and playing sports. Household sizes are typically small, usually $1-3$ people."

"These consumers are willing to pay higher prices for functional foods and convenience foods. They also value natural ingredients and authentic foods."

"These consumers are highly connected, social, and mobile, relying on each other to make decisions on products. Their media consumption is primarily through Internet$-$enabled devices: $90\%$ of millennials use smartphones and tablets daily. Less than $15\%$ of millennials have a current newspaper subscription."

Given the target market's profile and needs and wants, which product do you recommend that In Fine Fettle launch first?

Answer rating: 100% (QA)

The detailed answer for the above question is provided below Based on the target markets profile and ... View the full answer