In one study, 39 diners were given a free glass of cabernet sauvignon wine to...
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" In one study, 39 diners were given a free glass of cabernet sauvignon wine to accompany a French meal. Although the wine was identical, half the bottle labels claimed the wine was from California and the other half claimed it was from North Dakota. The following table summarizes the grams of entrée and wine consumed during the meal. Wine label Mean St. Dev Entrée California 24 499.8 87.2 North Dakota 15 439.0 89.2 Wine California 24 100.8 23.3 North Dakota 15 110.4 9.0 Did the patrons who thought that the wine was from California consume more? Analyze the data and write a report summarizing your work. Be sure to include details regarding the statistical methods you used, your assumptions, and your conclusions. " In one study, 39 diners were given a free glass of cabernet sauvignon wine to accompany a French meal. Although the wine was identical, half the bottle labels claimed the wine was from California and the other half claimed it was from North Dakota. The following table summarizes the grams of entrée and wine consumed during the meal. Wine label Mean St. Dev Entrée California 24 499.8 87.2 North Dakota 15 439.0 89.2 Wine California 24 100.8 23.3 North Dakota 15 110.4 9.0 Did the patrons who thought that the wine was from California consume more? Analyze the data and write a report summarizing your work. Be sure to include details regarding the statistical methods you used, your assumptions, and your conclusions.
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Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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