Theodore Levitt said the 'worldwide marketplace has become homogenized and consumers' basic needs, wants and expectations transcend

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Theodore Levitt said the 'worldwide marketplace has become homogenized and consumers' basic needs, wants and expectations transcend geographic, national and cultural boundaries". Do you agree? Why?

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Modern Database Management

ISBN: 978-0133544619

12th edition

Authors: Jeff Hoffer, Ramesh Venkataraman, Heikki Topi

Posted Date: Jan 01, 2024 07:13 AM

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Theodore Levitt said the 'worldwide marketplace has become homogenized and consumers' basic needs, wants and expectations transcend

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Levitts assertion about the homogenization of the worldwide marketplace carries weight especially co... View the full answer

Modern Database Management

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