There are FOUR (4) types of consumer products, and each is classified based on consumer habits,...
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There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does Alicafé by Power Root belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. Elaborate ONE (1) factor in the marketing environment that initiates a stronger presence of Power Root products in the Middle East and North African (Mena) region. (3 Marks) c. Propose a ONE (1) Year Integrated Marketing Communications mix program for Power Root using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks) There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does Alicafé by Power Root belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. Elaborate ONE (1) factor in the marketing environment that initiates a stronger presence of Power Root products in the Middle East and North African (Mena) region. (3 Marks) c. Propose a ONE (1) Year Integrated Marketing Communications mix program for Power Root using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks)
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Answer rating: 100% (QA)
a Alicaf by Power Root belongs to the luxury segment of the consumer product market Luxury consumers tend to be affluent fashionconscious individuals ... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
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