There are FOUR (4) types of consumer products, and each is classified based on consumer habits,...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does QuickBites by Gardenia belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. A new range of the premium chocolate bun filled with the rich, creamy flavours of black forest or salted caramel; namely, Black Forest and Salted Caramel has been introduced by Gardenia as the product extension to QuickBites. Elaborate ONE (1) factor in the marketing environment that prompted this product extension. (3 Marks) c. Propose ONE (1) Year Integrated Marketing Communications mix programs for Gardenia using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks) (Total: 30 Marks) There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does QuickBites by Gardenia belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. A new range of the premium chocolate bun filled with the rich, creamy flavours of black forest or salted caramel; namely, Black Forest and Salted Caramel has been introduced by Gardenia as the product extension to QuickBites. Elaborate ONE (1) factor in the marketing environment that prompted this product extension. (3 Marks) c. Propose ONE (1) Year Integrated Marketing Communications mix programs for Gardenia using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks) (Total: 30 Marks)
Expert Answer:
Answer rating: 100% (QA)
a QuickBites by Gardenia can be classified as a Convenience Product Heres the justification based on consumer habits price product and distribution characteristics Consumer Habits Convenience products ... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
Students also viewed these marketing questions
-
The Sky Blue Corporation has the following adjusted trial balance at December 31. Cash Accounts Receivable Prepaid Insurance Notes Receivable (long-term) Equipment Accumulated Depreciation Accounts...
-
A newly launched mortgage brokerage firm has established a customer service center. Prospective homebuyers are arriving at a rate of 200 per hour (following a Poisson Distribution), and their time...
-
1. How strong are the competitive forces confronting J. Crew in the market for specialty retail? Do a [Michael Porter] five-forces analysis to support your answer. (see chapter 3 in the textfor...
-
For Questions consider the S-N curve provided below for this same material and situation. Stress & (MPa) 400 300 B. 175 MPa C. 200 MPa 200 100 10 C. 350 MPa D. 400 MPa E. It will never fail P-0.99...
-
When will the private cost of producing a good differ from the social cost? Give an example. When will the private benefit from consuming a good differ from the social benefit? Give an example.
-
What is the maximum volume of 0.25 M sodium hypochlorite solution (NaOCl, laundry bleach) that can be prepared by dilution of 1.00 L of 0.80 M NaOCl?
-
Orbit Airways bought two used Boeing 707 airplanes. Each plane was worth \($35\) million, but Orbit bought the combination for \($60\) million. How much is Orbit Airways cost of each plane? a....
-
Use the data in 401KSUBS.RAW for this question, restricting the sample to fsize = 1. (i) To the model estimated in Table 8.1, add the interaction term, e401k ( inc. Estimate the equation by OLS and...
-
Ethical Challenges in Conducting Research Referring to this module's readings, discuss ethical challenges in conducting and managing educational research in your initial post. You might consider and...
-
On December 1, Jasmin Ernst organized Ernst Consulting. On December 3, the owner contributed $83,540 in assets to launch the business. On December 31, the company's records show the following items...
-
Connect completely regular and regular space and prove the implications.
-
ABC Inc. will be growing its business in the coming year. This will increase inventory by $10,400; increase in property, plant, and equipment of $30,900 ; an increase in accounts payable of $1,100...
-
A. Assuming deflation of the inventory items, which of these inventory cost methods would probably produce a higher cash flow: FIFO or LIFO? Briefly explain. B. Traditional ratio "Return on Assets" =...
-
True/False and Explain: Hareth says that in the real-world, venture capital firms should use the CAPM to estimate the cost of capital for their portfolio companies, because the investors that provide...
-
Debtors are among the elements of current assets, which refer to the value of debts owed to the establishment by others, and it is normal for some debtors to fail to pay the value of the debts owed...
-
(i) Create a User class that contains a single instance variable of String type to represent a user name, a constructor that takes a passed parameter to initialise the instance variable name, a...
-
Plot a graph of Force vs(as y vs x), where d is distance, using the data shown. The range of x coordinate of the line shown on the graph is estimated from to and the range of y coordinate shown is...
-
Construct a 4 x 25 design confounded in two blocks of 16 observations each. Outline the analysis of variance for this design.
-
Discuss contractual liability, warranty liability, and liability for conversion.
-
Brown enters into a written contract with Ideal Insurance Company under which, in consideration of her payment of the premiums, the insurance company promises to pay State College the face amount of...
-
A gasoline-powered lawn mower that had been used earlier to cut grass was left unattended next to a water heater that had been manufactured by Sears. Expert testimony was presented to demonstrate...
-
The purpose of a link is to (a) transmit motion (b) guide other links (c) act as a support (d) all of the above.
-
Calculate the number of degrees of freedom of the mechanisms shown in Fig.1.53. (a) (b) Fig.1.53 Various types of mechanisms (c)
-
A kinematic chain requires at least (a) 2 links and 3 turning pairs (b) 3 links and 4 turning pairs (c) 4 links and 4 turning pairs (d) 5 links and 4 turning pairs.
Study smarter with the SolutionInn App