There are four competing philosophies that strongly influence an organisation's marketing process and strategy.These philosophies are commonly

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Question:

There are four competing philosophies that strongly influence an organisation's marketing process and strategy.These philosophies are commonly referred to as:

Production; Sales; Marketing and Societal marketing philosophies.

Task:

With reference to a business or organisation that you are familiar with, discuss how your chosen business develops its marketing strategy linked to ONE of the philosophies.Critically evaluate the impact of this approach to marketing on your chosen business's customers.

(20 marks)

Posted Date: May 10, 2024 01:40 AM

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There are four competing philosophies that strongly influence an organisation's marketing process and strategy.These philosophies are commonly

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