Theresa owns a restaurant business and notices a growing trend in the community. People are trying...

 

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Theresa owns a restaurant business and notices a growing trend in the community. People are trying to reduce sodium and fat in their diets, and they are in search of healthier food options in general. Theresa also heard news reports about potential legislation to regulate sodium in some of the food categories she offers at his restaurant. In addition, people don't seem to be eating out as often or spending as much when they do which has resulted in a drop in sales over the last 8 months. Theresa isn't sure if this has to do with her restaurant specifically, or if people simply have less money to spend these days. With so much information, she is uncertain what to do. 1) How would conducting a PESTEL Analysis help Theresa? 2) Based on the scenario, which elements of the General Environment (PESTEL) are currently impacting Theresa's business? Justify your response and provide specific examples from the scenario to support your claims. Theresa owns a restaurant business and notices a growing trend in the community. People are trying to reduce sodium and fat in their diets, and they are in search of healthier food options in general. Theresa also heard news reports about potential legislation to regulate sodium in some of the food categories she offers at his restaurant. In addition, people don't seem to be eating out as often or spending as much when they do which has resulted in a drop in sales over the last 8 months. Theresa isn't sure if this has to do with her restaurant specifically, or if people simply have less money to spend these days. With so much information, she is uncertain what to do. 1) How would conducting a PESTEL Analysis help Theresa? 2) Based on the scenario, which elements of the General Environment (PESTEL) are currently impacting Theresa's business? Justify your response and provide specific examples from the scenario to support your claims.