Think of a bag brand whose products you'd consider buying. What do you like about this brand? Code Word The bag needs to work for my activities, and my kids'. A perfect bag will fit all of my items and more. Since I have other expenses, the bag needs to be priced well. I have to have a bag that can organize my items. The best bag will make me feel confident through its high-quality material. A new bag is an investment, so it should be durable. I'm a student, so the bag needs to help make all of my classes easier. The bag needs to feel like me, and denim is in right now