Think of a product that has been promoted with an extensive marketing budget-a blockbuster film, a new phone, or maybe even a car like in the opening case. Start with your own experience: What do you remember about the promotion? Do you remember seeing different kinds of communication from different media? Now do some research and list all of the elements of the campaign that you can find. Please each is a paragraph each question form ?

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My Experience When thinking about a product that has been heavily promoted with an extensive marketi... View the full answer