Think of an example of entertainment-education from pop culture consumption. What process found in the EORM in
Question:
Think of an example of entertainment-education from pop culture consumption.
What process found in the EORM in the Moyer-Guse reading do you think would best explain how the educational message might persuade audiences? Describe the message (e.g., explain what happened in the show). Then, explain your reasoning as in the examples below.
For example, in theThis is Usexample with the embedded message about fire safety, people who see their own families as similar to the Pearson family (perceived similarity in the model), might see themselves as more vulnerable to to a house fire (perceived vulnerability in the model), and therefore take steps to ensure their families are protected by checking their smoke detectors (story-consistent behavior in the model).
We could also apply the model to the effects of the entertainment-education messages in16 and Pregnant. If teen girls can see themselves in the shoes of the teen characters (identification in the model), they might come to feel they could experience the same outcome of pregnancy by engaging in unsafe behaviors (outcome expectancies in the model), and therefore seek information about birth control options (story-consistent behavior in the model).