Question: This assignment involves the Huff Model ( called potential model in the text ) , a retail gravitation model that attempts to predict where people

This assignment involves the Huff Model (called potential model in the text), a retail gravitation model that attempts to predict where people will shop, given choices that vary in distance and some measure of mass(interaction attractiveness). The assignment asks you to do Huff calculations for the location of your home and three local retail (shopping) centers C, L, and P, referred to collectively as j. The Huff Model is appropriate for two or more retail centers. It is typically used to predict the proportion of people living in a particular neighborhood who are likely to shop at each of the centers. Alternatively, you could take a given center and calculate its pull for all people living in a region in order to predict how many people will probably choose to shop at that center. These types of calculations are commonly done as part of decisions to build a retail center. In this assignment, each of you will use the model to predict the probability that you shop at each of the set of three alternative centers.

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