This from book International Business with the authors Alan M Rugman and Simon

REVIEW AND DISCUSSION QUESTIONS

• In your own words, what is meant by the term culture?
• In what way do ethnocentrism and misconceptions about other cultures inhibit those doing business internationally?
• Why is language so critical in understanding international culture? How can this problem be dealt with effectively?
• Why are cultural differences an important factor when adapting products for new overseas markets?
• Use Trompenaars’ seven dimensions of culture to compare and contrast your own national stereotype to another.
• Why are work attitudes of importance to MNEs? Cite and describe two examples.
• What kinds of rewards systems are likely to be effective in more individualistic and achievement-oriented cultures like the United States?
• Explain how the GLOBE project has extended the dimensions of national culture beyond the work of Hofstede and Trompenaars.
• In the Pharmacia-Upjohn merger how did employment practices and workplace regulations differ among the Americans, the Swedes, and the Italians, and what impact did these differences have on the operational efficiency of the merged company?
• Show with examples how managers in multinational firms could improve their employees’ awareness of the important differences among cultures.
• What are the benefits and the problems for a polycentric MNE?
• Why is an understanding of the institutional norms, regulations, and practices of other countries important for international firms? Give examples to illustrate your answer.
• What does the French term gestion mean?

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In your own words what is meant by the term culture it refers to the ways of living and behaving that are considered normal or acceptable in a particular society or community In what way do ethnocentr... View the full answer