This is for a marketing project where we came up with a nike smart watch for the nike market Customer Shopping Behavior Identify the channels that the target segment is most likely to use Identify any differences in channels used for information search versus purchase Customer Shopping Behavior Ide...

1 Online Marketplaces Techsavvy millennials are likely to use online marketplaces such as Amazon eBay or Alibaba for both information search and purch ...

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This is for a marketing project where we came up with a nike smart watch for the nike market

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Principles And Practice Of Marketing

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Authors: David Jobber, Fiona Ellis-Chadwick

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