The is the best part of your job with John Deere & Co. in Moline, Illinois: saying yes to a farmer. In this case, it's Arlen Ruestman in Toluca, Illinois. Ruestman wants to take advantage of new farming equipment technology. Your company's GreenStar system uses satellite technology to let farmers know exactly where they are as they drive equipment across their fields. For farmers like Ruestman, that means a new ability to micromanage even as many as 10,000 acres of corn or soybeans.

For instance, using the GreenStar system, farmers can map and analyze characteristics such as acidity, soil type, or crop yields from a given area. Using this information, they know exactly how much herbicide or fertilizer to spread over precisely which spot-eliminating waste and achieving better results. With cross-referencing and accumulated data, farmers can analyze why crops are performing well in some areas and not so well in others. Then they can program farm equipment to treat only the problem area-for example, spraying a new insect infestation 2 yards wide, 300 yards down the row.

Some farms have already saved as much as $10 an acre on fertilizers alone. For 10,000 acres, that's $100,000 a year. Once Ruestman retrofits your GreenStar precision package on his old combine and learns all its applications, he should have no problem saving enough to pay off the $7350 credit account you're about to grant him

Write the appropriate form of communication needed to convey this information to Mr. Ruestman (P.O. Box 4067, Toluca, IL 61369).

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