This question is considering these two HBS cases: a) Cola Wars Continue: Coke and Pepsi in 2010
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Question:
This question is considering these two HBS cases:
a) Cola Wars Continue: Coke and Pepsi in 2010 (Authors: David Yoffie): 9-711-462
b) Domino's Pizza case (Authors: David Bell, Phillip Andrews, Mary Shelman): 9-512-004
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Consider the Dominos and Cola cases and explain, conceptually, when should a company consider an exclusivity relationship with a supplier and/or buyer?
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