This week's in-class discussion covers the topic of implicit or cognitive bias. Marketers leverage bias to communicate effectively and directly to their various audiences.

However, some of the unintended consequences of leveraging these biases is the continued support of stereotypes, racism, sexism, and other exclusionary viewpoints that can lead to social unrest and inequality.

In this week's discussion, do you think marketers have a social responsibility to be inclusive? Can you find examples of marketing campaigns that are or are not inclusive? And how does that support your thinking on marketers' social responsibility?

APA reference please  .

Answer rating: 100% (QA)

Title The Role of Marketers Social Responsibility in Promoting Inclusivity Addressing Implicit Bias in Marketing Campaigns Abstract This paper examines the social responsibility of marketers in promot... View the full answer