Tiny Ltd. aims to improve its understanding of consumer preferences to create and market products that meet customer demands, leading to increased sales and profitability. Based on this case study, please answer the question: Why is it useful for businesses to know what people want? 

Question 4 options: 

To reduce production costs. 

To increase customer satisfaction and loyalty. 

To compete with other businesses. 

To improve employee morale

Answer rating: 100% (QA)

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